Mainly work related stuff, thoughts about the world surrounding us and some news about ourselves every once in a while.
How do you tell the story of a bunch of people running and swimming 75 kilometers, in a way so immersive that even a non-athlete person will be drawn in to it?
How do you build a strong employer brand for installation services company? That was the challenge we accepted to do together with Assemblin, late 2016. Now, two years later - we have come a long way.
It was just after half-past four in the morning when they turned on the hoses on the ferry, and the neoprene-clad racers gasped as they were sprayed with cold water drawn up from a fjord hundreds of meters deep.
How do you tell the story about an 8 hour, 10 team 100km radius fishing trip, in real time?
This year again we spent the first monday in september in Utö, telling the story of the ÖTILLÖ Swimrun World Championships, in the Stockholm archipelago. As if it was needed, the weather decided to make things even a little more interesting this year, with storm winds and waves sized like small cars.
The hero’s journey. Vi är programmerade att förstå denna struktur, vilket gör att all information som presenteras så tolkar vi på det sätt som upphovsmakaren tänkt sig, och reagerar känslomässigt på det sätt som är meningen.
Det viktigaste att ha med sig är tanken att ”magin inte sker på filminspelningen”, förklarar Robin Danehav. Den är ett resultat av all planering som är gjorts inför, och blir aldrig bättre än sin förproduktion.
Flat, glued-on-top content doesn’t work anymore. We love good communication. There are so many agencies out there doing amazing stuff. This text is about the other ones.
Storytelling handlar om allt som du kommunicerar, både genom vad du säger men också̊ det du undviker att prata om. Med en öppen och rak dialog med din publik så ökar förståelsen från båda håll, så lyssna på̊ din publik och låt dem bli delaktiga i dina storys.
Brought up in Spain. Educated in New York. Originating from Stockholm. Simon is both shaped and intrigued by the contrasts of culture and people, hence giving him the ability to create a unique identity in every film. A character trait that rhymes well with Spocks as we gaze into the possibilities of 2018.
We know that having good content is not enough to make and maintain predictable results. You also need to consider how and to whom your content is distributed to on social media.
To really engage and retain an audience, we are now proud to present the latest addition to our family!
Philip O'Connor is the man with the microphone and the boundless energy that has become the face of our marathon sports broadcasts.
We are delighted to announce that we will be working even closer with him in the future as an associate storyteller at Spocks Family.