How do you tell the story of a bunch of people running and swimming 75 kilometers, in a way so immersive that even a non-athlete person will be drawn in to it?
That was the challenge we gave ourselves for this years edition of ÖTILLÖ Swimrun World Championship.
We have been covering the realtime storytelling for this race for years. But for the first time this year, we have been the force behind ALL video material that has come out of this fantastic race organisation, during the entire season. From early April in Hvar, Croatia, to Utö in Stockholm in May, following up with Isles of Scilly on east of Englands most south-east rock face. In July we did a short visit to the Engadin valley in Switzerland before having a well earned summer break.
Through all these races we have told a great big story about the sport of swimrun. The races have been acting more as a backdrop.
Anyway. The 3rd of September was the day of the World Championship decider. The mythological race from Sandhamn to Utö over 26 islands in the Baltic sea just outside Stockholm.
What was the story being unfolded this time? We decided we would call it THE STRUGGLE. This is because the struggle is everywhere in this. Internally in your mind, externally from nature. Your body. Your teammate.
So that was the theme for this film, and we let you be the judge. Did we succeed? Is it immersive enough to that even a non-athlete person will be drawn to it?
We, very humbly think so.
We believe the success factors are not only in the amazing scenery, camera work or fantastic editing. Even if it of course helps.
Where the difference is really made is in the planning, the booking of the right people to interview, the answers we know the have that we need them to say but without forcing it. The logistics on race day is super important of course.
But there’s one thing that trumps all - Having the best people in every position. Thank you all!
Of course we did bring this event in realtime to an audience at home (or wherever they might be at the moment) as well. It was a blast. You can view it here if you have some 12 hours to spare.